Marketing Analytics Consultant Job at M&T Bank, Clanton, AL

TlJyYndaT3lDQXlaWjZvMVVJb3FkVnZTUlE9PQ==
  • M&T Bank
  • Clanton, AL

Job Description

**Overview:** Responsible for conducting advanced quantitative and statistical analyses of customer information, evaluating customer behavior and the profitability of the customer portfolio to generate actionable insights that support critical business decisions. **Primary Responsibilities:** + Develop and direct a variety of fact-based analyses that aid Management in making decisions relating to the creation or expansion of new or existing services. + Develop creative approaches and methodologies to answer critical business questions, evaluate new product and service opportunities, and assess market potential. + Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying acquisition, cross-sell, up-sell, and retention opportunities. + Evaluate opportunities to improve customer profitability, targeting efficacy, offer appeal, channel preference, product and service bundling, customer loyalty, etc. + Participate in strategic marketing decisions relating to customer needs, preferences, behaviors and segmentation, as well as advertising, direct marketing, and digital marketing efforts. + Interpret results of analyses, translate insights into actionable recommendations, present the insights and recommendations to senior management and work closely with business partners to integrate and operationalize the recommendations in the business strategies, plans and tactics. **Education and Experience Required:** Bachelor's degree (preferably in quantitative field) 3 years relevant experience Technical proficiency in SQL, SAS, Python or R. Strong statistical analysis experience Experience Preferred: Previous experience in financial services Marketing Analytics experience M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $82,783.41 - $137,972.36 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation. The range listed above corresponds to our national pay range for this role. The specific pay range applicable to you may vary based on your location. **Location** Clanton, Alabama, United States of America M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.

Job Tags

Similar Jobs

CRH

Ready Mix Driver Job at CRH

 ...and according to established policies and procedures, operates a ready-mix truck to deliver and pour concrete for customers at specified...  ...preferred, but not required. Must maintain a valid commercial driver's license to operate a ready-mix truck. Ability to drive and... 

WORKFORCE Staffing Solutions

Temporary Certified Dental Assistant Job at WORKFORCE Staffing Solutions

 ...WORKFORCE Dental Staffing is expanding in Greater Cleveland , and partner offices in...  ...temporary shifts! Heres why youll love temping with us: - Build your own schedule ...  ...youll need: -An active Ohio dental assisting certification -3+ months of experience... 

Konnections Staffing

Specialized Behavior Personal Assistant - SFV Job at Konnections Staffing

We are hiring Specialized Behavioral Personal Assistants to join our team. Hours:Woodland Hills day hours. Korean Town evening, overnight and weekends. $800 Sign- On Bonus for Evening and Weekend Shifts*College students in the following studies (Child Development... 

Abbott

Biostatistician Job at Abbott

 ...medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Biostatistician Working at Abbott At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True... 

Procter & Gamble

Flight Attendant Job at Procter & Gamble

 ...Description Serves as a crew member in the role of Flight Attendant. Assumes direct responsibility for cabin safety on the ground...  ...for pre and post flight aircraft cleaning and restocking. Training: Must act in accordance with all aspects of P&G General Operations...