Manager, Product Marketing (CPG/Beauty Industry) Job at TATCHA, San Francisco, CA

TngzWXdKQzZDUWVZWjZnM1g0UWpjRnpVUWc9PQ==
  • TATCHA
  • San Francisco, CA

Job Description

**Who We Are** Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root"-an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health. **Job Summary** Tatcha is seeking a Product Marketing Manager to help lead the development of new product innovations and compelling product storytelling. In this role, you will collaborate cross-functionally to build and execute Tatcha's global product portfolio, innovation pipeline, and marketing strategies that fuel brand growth and deepen consumer love. **Key Responsibilities** + Bring Tatcha's product stories to life by crafting meaningful narratives that honor the brand's heritage and resonate with our consumers. + Partner closely with the Director to synthesize consumer insights, sales data, competitive analysis, and global feedback to inform product portfolio strategy and lead product development from ideation to launch. + Identify opportunities to reignite excitement for existing products, driving sustained consumer engagement and brand relevance. + Work cross-functionally with Product Development, Packaging, R&D, Creative, and Operations to deliver best-in-class innovations that embody the Tatcha experience from concept to consumer. + Develop timely, detailed marketing briefs for all new product and sampling initiatives, ensuring alignment across all stakeholders. + Lead the development of promotional product programs to support sales channels and go-to-market strategies. + Proactively anticipate and address developmental and operational challenges throughout the product launch process. + Conduct detailed pricing analyses and make strategic SRP recommendations for core, new, and limited-edition launches. + Manage cost of goods for product launches and identify opportunities for cost efficiencies. + Collaborate with Sales and Demand Planning to provide volume projections and support global forecasting. + Partner with global retailers and regional teams to ensure product strategies are executed and business objectives are achieved. + Develop and distribute launch toolkits and communications for global markets, including launch calendars, pricing, product positioning, and strategic guidance. + Support the development of key presentations for leadership meetings, global strategy sessions, and product reviews. **Qualifications** + 6 + years of experience in Product Marketing within the beauty/CPG industry. Experience leading the product marketing process end-to-end is a must. Skincare and/or prestige beauty experience a huge plus. + Bachelor's degree; MBA a plus. + Consumer-obsessed with a passion for uncovering unmet needs and crafting product stories that emotionally connect. + Advanced Excel skills. + Agile and self-driven, thriving in a fast-paced, evolving environment. + A strategic and analytical thinker with strong quantitative skills and the ability to translate data into actionable strategies. + Highly collaborative and able to inspire cross-functional partners, earning alignment and support for key initiatives. + Results-oriented with a focus on delivering growth while upholding brand integrity. + Culturally aware, with the ability to understand market nuances and local consumer needs. + Creative and future-focused, with a natural intuition for emerging trends. + Strong business acumen, capable of synthesizing data to make sound, consumer-centric decisions. + Have experience with building a product pipeline and seeing products through from concept, development and go to market + Must be based in the San Francisco Bay Area and work a hybrid schedule (in-office two days per week). **The Details** The expected base salary range for this position is $120,000 to $130,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. \#LI-BH1 Tatcha is committed to diversity and inclusion to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com . Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment. Equal Opportunity Employer/Protected Veterans/Individuals with Disability. **Protect yourself against fraud and identity theft.** It is always recommended to apply to our open positions directly via our career page located at Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com .

Job Tags

Work at office, Local area, 2 days per week,

Similar Jobs

The Hoxton

Room Attendant Job at The Hoxton

 ...preferably in an upscale or lifestyle brand hotel~Possess a gracious, friendly, and fun demeanor~Ability to multitask, work in a fast paced environment and have a high level attention to detail~Strong verbal and written communication skills in English~Maintain... 

Total Shape

Virtual Assistant Job at Total Shape

 ...health and fitness goals. Since 2003, our dedicated team has worked hard to create an exhaustive library of thorough and reliable information...  ...Role Company: TotalShape Location: Remote (Work From Home) Salary: $1,200 $1,800 USD per month (based on experience... 

Better Talent

Swimming Pool Cleaning Job at Better Talent

 ...sustainability, implementing eco-friendly practices to minimize their impact on the surrounding environment. POSITION SUMMARY: As a Swimming Pool Cleaner at Together Resorts, you will be responsible for maintaining the cleanliness and safety of our resort's swimming pools.... 

McDonald's

General Manager Job at McDonald's

 ...restaurant owned and operated by an independent franchisee and not McDonalds USA. This franchisee owns a license to use McDonalds logos...  ...retail. You must be 18 years or older to be a manager in our corporate owned and operated restaurants. Flexible scheduling with a... 

Cedar Hill Regional Medical Center

Clinical Nurse Educator Job at Cedar Hill Regional Medical Center

 ...DC in more than 20 years! This teaching hospital integrates clinical care with existing providers, The George Washington University...  ...emergency transports. We are seeking an experienced Clinical Nurse Educator (Full Time) Our ideal candidate is r esponsible for the...