Director of Social Media & Digital Marketing (Beauty Industry) Job at The Fesco Group, New York, NY

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  • The Fesco Group
  • New York, NY

Job Description

FESCO Director of Social Media & Digital Marketing

For the past six decades, The FESCO Group has become is a top international manufacturer of consumer electronics with over 3,000 products and 15 leading brands... including Car & Driver, Perry Ellis, ChargeWorx, Epilady and Coby Audio. 

We are now looking to aggressively build up our digital marketing and social media capabilities.  More specifically, we have just launched a disruptive product that will revolutionize the personal care industry and need a hands-on expert to create awareness, a grassroot buzz and launch a breakthrough product, .

 

Reporting to our Chief Operating Officer and Head of Personal Care, our new Director of Social Media & Digital Marketing will develop, implement and oversee our long-term digital marketing strategy and short-term advertising techniques (on key digital platforms). This role requires enhancing brand / product awareness, driving traffic to the company's website (including stand-alone, DTC brand websites), developing and executing social media strategies and generating B2B and eCommerce sales. 

(This position is a fully onsite role at our East Williamsburgh / Brooklyn, NY office.  Additionally, we unfortunately do not have the budget for this position to relocate candidates to our area, nor sponsor any necessary work visas.)

Primary Responsibilities:

  • Set digital marketing strategies using all necessary methods and instruments: brand websites, emails, social media (TikTok, Facebook, Instagram, Twitter, Google/YouTube), SEO Optimization, Google Analytics, podcasts, vlogs, blogs etc...)
  • Create a unique social strategy (paid / organic) across all digital platforms with the goal of driving meaningful social media engagement, increasing brand and product awareness, and generating significant audience growth
  • Will drive creative strategy and lead the team in developing edgy and creative content that embodies our brands voice, storylines, value and overall aesthetic
  • Develop monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms) 
  • Propose real-time content based on social media trends and relevant trending conversations
  • Continuously improve content concepts by analyzing performance metrics (KPIs), evaluating ROI, assessing competitors’ social and digital landscape, and embracing the latest features across various digital platforms
  • Optimize the user experience on the company's websites and assisting with the landing page creation
  • Researching and tracking consumer purchase behavior
  • Hands-on position, there are no direct reports

Minimum Qualifications

  • BA in digital marketing, marketing, advertising or related discipline
  • At least 5+ years of recent and expert knowledge of social media, digital marketing, digital content creation and brand marketing within the consumer products Beauty industry
  • Experience working in a fast-paced, collaborative team environment
  • Possesses strong project management skills, managing multiple projects at once while meeting deadlines
  • Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
  • Must have a high degree of motivation and work well both as an individual and within team environment
  • Familiarity with reading and interpreting social listening and digital analytics

Job Tags

Full time, Temporary work, Work at office, Relocation, Visa sponsorship, Work visa,

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