The Category Space Analyst holds a key position in strengthening Red Bull's market presence by conducting market analysis, managing product distribution and placement, and optimizing shelf space at various retailers across the United States. This role requires utilizing tools such as IRI, shopper/category insights, and retailer/distributor data to develop profitable planograms, maintain current planogram information, and provide analysis to support field execution.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Collaborate with Category Development Managers and Analysts to create fact-based planogram recommendations for Red Bull's Strategic Accounts within each Business Unit.
Transform data into meaningful narratives to draw conclusions, identify opportunities, provide recommendations, and assess the impact for strategic accounts.
Support or lead retail meetings with Category Development Managers concerning space planning methodologies and processes.
Oversee and manage planogram reset projects for accounts by maintaining accurate timelines and resources, while coordinating with external vendors.
Create insights-driven schematic presentations utilizing both external and internal data to support thought leadership in the field.
Manage data-driven tools to track category growth metrics for each Red Bull account.
Perform research and analysis on new space planning initiatives, providing recommendations to the Business Insights Team.
Develop and maintain the Space Planning Tools suite, which includes (but is not limited to): product and image libraries, JDA tables, labels, highlights, and space optimization calculators.
EXPERIENCE
that matter most for this role:
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